In the News | MassLive | Keith Retools Legal Cannabis to Give back to BIPOC Bostonians

Brian Keith retools legal cannabis to give back to BIPOC Bostonians

Story by Chris McLaughlin, masslive.co

MassLive recently asked readers to identify people they consider Black leaders in Massachusetts, working to make a difference in politics, education, business, the arts or another area of interest.

Profiles of these leaders will be published leading up to the Juneteenth holiday on June 19. These are people our readers have identified as inspirational, who may be doing good acts for their communities. They are being recognized for their accomplishments, leadership and commitment to inspire change.

Brian Keith

Age: 40

Community: Boston

His story: Brian Keith is one of the founders of Rooted In, a Boston-based socially conscious cannabis business with a mission to empower those from disadvantaged communities through investment in legal cannabis.

Together with his business partners, Keith began the work he does by recognizing a need for a brand that understood how to make an impact in communities of color.

“We recognized that the revenue generated in the cannabis space was going to folks who were not necessarily impacted by the war on drugs, and in some cases were the ones propagating the war on drugs,” Keith said.

Saying he knew they could do better and understanding this premise, Keith and his colleagues sought to make a change.

Rooted In created an investment opportunity for more than 50 people of color in Boston to open a cannabis dispensary right on the commercial core of Newbury Street in Boston.

Read the full article from Masslive.com here

 

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