EnRoot Home Delivery Highlighted in the Boston Globe

By Tiana Woodard, Globe Staff

But the applicants say they want to give the neighborhood access to the wealth the growing cannabis sector offers. South  End-based entrepreneur James Finney joined with the cofounders of  Rooted in Roxbury, a minority-owned retail cannabis company, to pitch  the delivery business, called EnRoot,  to the city this past spring.  Roxbury couples Brian and Joanne Keith and Solmon and Rokeya Chowdhury  founded Rooted in Roxbury in 2019.

They  point out the state’s cannabis law has so far fallen short in its aim  to help communities harmed by the “war on drugs.” Just 16 of the state’s  194 corporations that have opened up pot facilities are owned by equity  and economic empowerment applicants, a category for candidates from  communities that suffered disproportionately during the war on drugs.

“Communities like Dorchester and Roxbury are where people were locked up for having cannabis on them, using cannabis, or distributing cannabis,” said Brian Keith, a sales executive who unsuccessfully ran for District 7 city councilor in 2017. ”We also didn’t want them locked out of this emerging industry.”

Rokeya Chowdhury said  that business owners with roots in the neighborhoods have a nuanced  understanding of the community’s needs that larger cannabis corporations  may not.  “People  just expect to meet these corporate white guys, but they’re really  surprised that we are young families, raising young children,” Chowdhury  added. The Chowdhurys also own the Indian-Bangladeshi Shanti Restaurant  chain, with eateries in Dorchester, Roslindale, and Cambridge, and the  Dudley Cafe in Roxbury. “You don’t want Massachusetts’ cannabis industry  to be flooded by corporations. It should be people like us as well.”

Read the entire article at the Boston Globe

Recent Articles

Rooted In More  Learn more about marketing promotions and cannabis – As a licensed Adult-use dispensary, we have limits on deals, discounts, loyalty, gifts with purchase, and many of the...

Visiting Rooted In; What do you need to know before making a visit to our boutique dispensary? When you are visiting a dispensary near you – here are some tips...

Market Days We love working with local businesses to highlight and host them at our boutique shop, Rooted In Newbury. Giving a platform to introduce their wares, products and services...